Home Textile Magazine talks of Cross Cultural Fusion in Design.

In the most recent issue of the Home Textile Magazine, the author examines the impact of cultural fusion in influencing the design scenario in the textile world globally. The global influences that are being seen on brands are through the Asian, African and Latin American themes that are blending to make international collections that have the capacity of being produced locally. Presenters in Home Textile Magazine discuss convergence of heritage patterns and new materials such as linen blends, velvet and recycled polyester. The cover of the issue also addresses the recent popularization of textile diplomacy, according to which cultural storytelling is gaining a status of a kind of branding. Such a strategy is fetching very well among millennials and Gen Z customers, who not only appreciate authenticity in the purchase but also the innovativeness.

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